Silk TV was announcing a broadcast of one of the most popular National Geographic’s TV shows: The Story of God. The organization needed proper communication to increase the show’s awareness among the public. The main idea of the campaign that we planned for awareness raising was “everything is closer than you think,” which we linked to
show’s various interesting content. To attract people’s attention, we decided to hold a lottery. For this, we created a website, where customers could register, choose a place they wanted to travel, answer several questions and win.