Likani is a mineral water that has gained love and loyalty of customers already for many years. Recently an excited news about new, larger bottle of Likani became known to us. We were granted an opportunity to pass this news to customers with a message that a new, 1.5 L bottle likani is neverending and will be enough for everyone. You can share 1.5 l Likani to everyone who asks and you don’t have to worry as it will be enough for everyone, including you.
In scope of the project we developed creative concept for integrated media: TV, OOH and Digital.
We showed hands of people asking for Likani and a main character who shares the water with them. In order to show high demand for the product and make campaign memorable we used several unordinary hands of well-known characters as if they also want Likani. Final message of the campaign is - Neverending Likani is Enough for Everyone.