Tolia introduced family size ice cream packaging in a number of flavors. The purpose of the commercial was to attract customers. We decided to unite two universes visually and mentally- the emotional/magical and the real. Ice cream is a source of pleasure and positive feelings. As such, we showed consumers that they could have these pleasant universes at home and feel positive together with Tolia’s ice cream. The ice cream was depicted with contrasting audio and visual in the first and second advertisements.
The campaign was found to be successful with the targeted market segments as it significantly increased the product’s success.