The application was a part of the Natakhtari Lemonade redesign campaign. The shape of the bottle was changed and so it was important to inform consumers of the new design and packaging. In order to accomplish this goal an integrated campaign was implemented. Part of the campaign was the application “Fill the bottle with laughter”. The bottle played a central role in the application, and visual emphasis was placed on the bottle. The application was given a competitive format. The application responded to the sound of laughter by adding liquid to the bottle, and each bottle was seen in a virtual refrigerator. The person who filled up the most bottles over a two week period was declared the winner. The application was successful in informing consumers of the new design and over the course of two weeks the Facebook page received 8000 new likes.