This commercial of Natakhtari Lemonade is one part of "Family Campaign". Lemonade's brand is already on the stage of development, where we can highlight emotional ascpects of the brand, rather than focus on the product itself.
In this case lemonade is perceived as a family member, which is always with you, like a part of your everyday life.
The most important part of family stories is positive emotion, that people receive from each other. one of the most bright and sensitive example of expressing the positive emotion is hug. So in this commercial we tried to show you honest hug scenes, that can hardly leave you whithout emotions.