The aim was to create the logo for the holding company, which operates in various fields, the logo should have been proper for every sub brands. Appearance of the logo must have been a testament of quality and reliability.
Responding to all these requirements we created design, which provides communication of the brand name and at the same time it prevents sub brands’ purpose to be misunderstood.
The color expresses solidity, seriousness. The second line of the logo gives possibility to clarify the field of occupation.