The goal of the project was to develop brand concept, brand identity and communication strategy for the 4 season resort located in Bakuriani-Mitarbi.
The name of the brand, “Kokhta-Mitarbi Resort” came from the location that is highly appreciated and well-known in Georgia. The brand concept is based on the idea that this place makes everyone happy. Slogan - “4 seasons of happiness” is strongly linked with the brand positioning and will be used as a main communication platform in future.
Nature itself gives us many unique shapes and options. Let`s use them wisely. Colorful lines, that form mountain silhouette re the basic feature in “Kokhta Mitarbi`s” corporate identity.