Being the country, that has a very old wine culture and traditions brought to everyday life, has made bottle packaging standardized under simple, traditional Georgian style and symbolic.
Our task was to create a unique wine bottle packaging, that would make young wine-loving people, fall in love with brand, and drive them to grab a bottle from the first sight.
The design should have been original, innovative and different from the monotonous one-of-a-kind bottles on the shelves in shops.
Catching the character and mood of each flavor, we have applied relevant Solar System planets to the eticket.
Red, hot and dry Mars to red dry flavor of Cabernet (mixed with Georgian Saperavi);
Cold Moon – took a place on dry white wine flavor cover (mix of Rkatsiteli and Chardonnay)
Venus – by all means expresses semi-sweet flavor of Merlot (along with Saperavi);
and finally, we chose mysterious Uranus to cover semi-sweet white Tsolikourii & Sauvignon Blanc.
Four characters from dreams, telling their stories through their magical music.
The concept visualizes the sweetish state of Bahus: dreamy, surreal and pleasant.
What makes this packaging unique, is the precise emotional point, targeted by the Art Director, which makes the design feelable on emotional level for those who love to enjoy every sip of their glass.