Brief/ communication goals:
Development company wanted a name and a logo of the construction project, which is being built at Budapest street.
As a topic of communication we have chosen the one of the most attractive characteristics of the project: location
Despite the fact that construction is being carried in the center of the city, its another advantage is Pinewood around the construction. These two characteristics create ideal synthesis for house hunters.
Responding to these requirements we created name that is proper source for two types of information: location of complex at Budapesht street and green environment
Ball of needles as a logo expresses fresh, green, calm and delightful environment.