City Pharma’s television spot aimed to promote its everyday discounts of 22%. While other pharmacies offered once weekly discounts, City Pharma offered the same discounts for the entire month to their clients. The second message was that City Pharma was not only a pharmacy, but also sold other products.
While the commercials had a number of different subject and each started and developed in the same manner. The commercials underlined the fact that it was unbelievable and at the same time good that one can also buy a loaf of bread at the store.