The goal of the project was to develop the brand identity and communication strategy for MCB Georgia that is supplier of different bakery products. Within the scope of this project, we had to create name, positioning strategy, logo, visual style, slogan, web site, visual materials for communication, key visuals and communication strategy.
The name of the brand, “Bakehouse” expresses main idea of the business. Considering the name, logotype is logical combination of House and wheat ear. Also each part of branding and communication materials are based on main idea: Bakehouse pastry is so delicious that even the crumbs are precious.