New Year is the most important period for AltaOkay in terms of sales volume increase and image building.
Every New Year company organizes different promotions, offers discounts and gift cards to its customers. Year by year these offers become more and more attractive.
Campaign aim was to communicate pre New Year offers to the customers and make AltaOkay stand out from its competitors as a company with best New Year offers
We invented a story around one fictional character, Mrs Dodo and told this story through different media (TV, Social Media, OOH).
Mrs. Dodo is a type of character that is always hard to please. From the very early childhood she used to indelicately express her displeasure on gifts presented to her by friends or family members hoplessly trying to do her a favor. Only after she reached her middle ages her grand children succeeded in choosing an appropriate gift for her, moreover, it was a first time in her life that she got really impressed with a gift – a gift card from Altaokay. For the first time Mrs. Dodo was given an opportunity to choose a gift for herself and most importanly from Altaokay’s wonderful products. This gift changed Mrs. Dodo complitely, she fell in love with the brand and started her own Facebook page for sharing her emotions and experiences connected with Altaokay products with her followers
Campaign was divided in two phazes: Introduction of Mrs. Dodo with a campaign message Impress even those who are difficult to amaze
and Transition phase of Mrs. Dodo with a campaign message – Real Firework of gifts in Altaokay.